PIX : pixel, films, Basic element of Video Coding
TREE : Growing, developing, technology/media spread and distribution
PIXTREE is to play a key role in the multimedia industry and make contributions for expanding media content and services to other industry areas.
“PIX” in PIXTREE stands for PIXEL in media, and thus can be considered as a basic element of video coding.
“TREE” in PIXTREE means that new technologies in media is innovated and spread out to the world just as new branches are created from one branch in a tree.